Plainspoken
If you leave our office still confused, we didn't do our job. Every explanation comes in plain English.
About AshRoq Financial
Big-city innovation. Hometown care.
AshRoq Financial serves families and small businesses across Tyler and East Texas with tax preparation, bookkeeping, payroll, credit repair, notary services and business formation. The belief behind all of it is simple: good financial guidance should feel personal, plainspoken and within reach.
Leadership
Ashley Lewis — Co-President
Ashley leads the AshRoq Financial team with the belief that good financial guidance should feel personal, plainspoken and within reach for every family and business in East Texas. That standard shapes how the Tyler office works — real conversations, honest expectations and clear next steps.
How we work
Four things we refuse to compromise on.
Local
A real Tyler office in the community we serve — not a seasonal storefront or a call center in another state.
Year-round
Money questions don't only happen in April. We're here in July when the letter arrives too.
Whole picture
Taxes, books, payroll, credit and business setup under one roof, so the pieces actually fit together.
What we do
Everything financial, in one office.
Serving Tyler, Whitehouse, Bullard, Lindale, Flint, Chandler, Longview, Athens and the surrounding East Texas communities.
Come say hello
Let's talk about your situation.
One phone call, no pressure. Tell us what's going on and we'll tell you exactly what happens next.